The impact of spam and fraud to your subscribers

Discover how the growing spam and fraud problem is hurting your subscribers - and the business opportunity you have to fix it.

Select country

See problem

Subscribers in TKTK have a TK spam and fraud problem

For subscribers in TKTK, TK% of calls from non-contacts are spam or fraud, costing them $TK and wasting them [XX] hours every year.

Spam and fraud calls can be broken down into two types of calls: Hiya measures spam as a percentage of calls from non-contact callers. While most calls are received from numbers in the subscriber's contacts, many calls come from unidentified, "non-contact" callers. Nuisance calls
Comprising TK% of non-contact calls
Fraud calls
Comprising TK%% of non-contact calls
Financial impact to subscribers
Money lost from fraudMoney lost by subscribers directly as a result of phone fraud. $TK
Money lost from wasted timeMoney lost indirectly by subscribers as a result of time lost to spam and fraud calls. $TK
Every year, each subscriber loses TK minutes and $TK because of spam and fraud calls. You have the opportunity to solve this pain and financial risk for them. Subscribe to the latest data from Hiya
Non-contact Calls TK% Nuisance TK% Fraud
Spam and fraud calls can be broken down into two types of calls: Hiya measures spam as a percentage of calls from non-contact callers. While most calls are received from numbers in the subscriber's contacts, many calls come from unidentified, "non-contact" callers. Nuisance calls
Comprising TK% of non-contact calls
Fraud calls
Comprising TK%% of non-contact calls
Financial impact to subscribers
Money lost from fraudMoney lost by subscribers directly as a result of phone fraud. $TK
Money lost from wasted timeMoney lost indirectly by subscribers as a result of time lost to spam and fraud calls. $TK
Every year, each subscriber loses TK minutes and $TK because of spam and fraud calls. You have the opportunity to solve this pain and financial risk for them. Subscribe to the latest data from Hiya
Source: Hiya State of the Call Report, Hiya Global Call Threat Report, and public economic statistics

Voice security in action

Explore how different types of calls are handled by Hiya on a variety of real services and actual handsets, demonstrating the configurability of what your subscribers can experience.

Call Type

  • Fraud

    A malicious call to defraud subscribers

  • General Spam

    A general nuisance call

  • Telemarketer

    A call selling a product or service

  • Political Call

    A call promoting a political candidate or cause

  • Debt Collector

    A call from a debt collector

  • Branded Call

    A call from an identified business

Call Subscriber
Subscriber protected with Adaptive AI

AT&T ActiveArmor

Network-based protection

Shown on iPhone

EE Scam Guard

Network-based protection

Shown on Android

O2 Call Defence

Network-based protection

Shown on Android

Samsung Smart Call

Native device protection

Shown on Android

Rogers Spam Call Detect

Network-based protection

Shown on iPhone

Gabb Guard

Automatic spam blocking for children

Shown on Android
  • AT&T
    ActiveArmor
  • EE
    Scam Guard
  • O2
    Call Defence
  • Samsung
    Smart Call
  • Rogers
    Spam Call Detect
  • Gabb Guard

The business opportunity of voice security

Improve customer experience

Drive higher customer satisfaction, attract new customers, and impact NPS.

Reduce churn

Bundle and add premium services that make it more likely you'll retain existing customers.

Add new revenue streams

Monetize call protection, offering basic and premium voice security services to your customers using opt-out or opt-in pricing models. See a proven success story from Gabb Wireless.

Satisfy regulatory requirements

Stay compliant with the latest regulations to protect consumers from fraud and spoofed calls.

Adjust the price and coverage level to calculate the revenue opportunity.

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Revenue Opportunity

$171.8MAnnual Revenue Annual revenue generated from call protection service.

$0.99Monthly ARPUMonthly average revenue per user generated from call protection service.

How it works

See how you can solve the spam and fraud problem by implementing Hiya Protect Spam Analytics.

Contact us Schedule a call today
Voice security network

Massive global scale makes Hiya the most effective solution

Hiya Protect Spam Analytics is powered by real-time data from the industry's largest network — continually streaming from every region across the globe — so your subscribers get protection from day one.

500M+Users covered

40+Countries

15K+Data points per second continuously improve protection

User privacy & security

Privacy by design

Hiya knows that privacy comes first. That's why we've architected Spam Analytics from a foundation of user privacy and security.

  • SOC 2 Type 2 compliant
  • ISO 27001 certified
  • Compliant with international laws and regulations
  • Hiya Data Privacy Office
  • Proven & trusted solution to meet your regulatory requirements for call security
Adaptive AI spam protection

The industry's only self-learning spam protection system

Hiya uses Adaptive AI, a self-learning system that analyzes every aspect of a phone call to respond to new threats as they emerge and apply the right protection to every call.

Adaptive AI spam protection

How it works

With four layers of protection, Adaptive AI analyzes every aspect of the phone call — from the caller to the consumer receiving the call.

Adaptive AI spam protection

Continuously improving spam protection

With Hiya's architecture of continuous data streaming, Adaptive AI gets better with every call.

Network integration

Hiya supports any network configuration with pre-built integration options

Hiya can be integrated directly into any network infrastructure to automatically enable fraud blocking, spam labeling, and/or caller identity.

Mobile experience

Deep integration maximizes subscriber value

With Hiya's SDK, you can extend your voice security offering across the entire mobile experience — maximizing subscriber engagement and protection.

Call protection

Hiya enables you to secure your network against spam & fraud

Hiya stops the bombardment of spam & fraud calls and helps your subscribers identify the calls they actually want — restoring trust in voice.

Trusted by

Call branding

Hiya enables businesses to brand calls on your network

The same integrations that unlock Spam Analytics also enable businesses to brand calls on your network — so you can open a new revenue stream with proven demand.

Learn more Case studies
Analytics

Our partners have complete transparency with the Hiya console

Monitor and manage your deployment with your own self-service portal.

With the Hiya console, you can:

  • See and report on the performance of Hiya Protect
  • Measure and communicate the customer benefit of your services
  • Get exclusive insights on illegal caller activity
  • Serve your enterprise customers efficiently
Network evidence & performance

Hiya Protect outperforms the competition

Hiya Protect consistently shows the best spam detection accuracy in the industry. Studies performed in 2024 showed that Hiya flagged more spam than any other solution while keeping a low error rate — as verified by a third party.

  • Carrier 1 | Hiya Protect

  • Carrier 2 | Competitor A

  • Carrier 3 | Competitor B

  • Detection rate
  • Error rate
Results compiled Q1-Q4 2024 by an independent consulting firm, iBridge LLC.
Network evidence & performance

Hiya customers deliver the most protected mobile networks in the world

Hiya and Samsung Extend Strategic Partnership to 2025. Read more.

Hiya Receives 2018 AT&T Supplier Award for Call Protect. Read more.

Hiya and Bell Canada Partner in Branded Call. Read more.

EE launches Scam Guard to protect millions from nuisance calls, dark web hackers and phishing scams. Read more.

BT’s new home phone scam protection service stops 20.1 million scam and spam attempts in first 4 months. Read more.

Spam Call Detect: Helping Customers Combat Unwanted Calls. Read more.

O2 launches free AI-powered scam call detection service to help combat fraud and nuisance calls. Read more.

Telenor Norway Launches Nationwide Call Protection Service to Safeguard Consumers Against Spam and Fraud. Read more.

Gabb Wireless Protects US Families from Phone Spam with Hiya. Read more.

Hiya and Grupo MASMOVIL Partner to Protect Pepephone Users from Spam and Fraud Calls. Read more.

Liberty Latin America Selects Hiya for Spam and Fraud Call Protection. Read more.

Hiya and Ericsson Partner to Deliver Network-Based Call Protection to Wireless Carriers Globally. Read more.

Hiya and SoftBank Corp. Group Company BBSS Partner to Protect Mobile Users from Spam and Fraud. Read more.

Gabb Wireless accurately detects and stops 97% of phone spam from reaching children